(Video Transcript - lightly edited for clarity)

What is a winning team culture?

First, do you have a Mission Statement? If not please create one. If you don't know how to create one, Google “mission statements” and read what other companies have for theirs. Find out what you like but keep it short keep it sweet because every team member must memorize, internalize and verbalize the mission statement within the first 30 days of starting with you.

Second - creating winning team culture Core Values. If you don't know what core values are: they're short, sweet, and matter of fact. Many of my clients have core values that spell an acronym where each letter stands for something in their core values.

Your mission statement and core values are who you are and what you want. Remember, this is open to the public so, it has to work for the public and it also has to work internally.

The third tenant of a great business and building that winning team culture is Patrick Lencioni's book, Five Dysfunctions of a Team. if you want to know how to operate as a team, then you need to understand what dysfunction is all about because dysfunction is which causes cancer on the team.

The fourth thing you're looking for in building that winning team culture is to hire self-managed / self-disciplined people.

Everything starts with those four tenets of a great business. What it means for you is you're going to be happy to come to work. We hear about the Disney culture, we hear about the Google culture. Why do these companies have the reputation of great culture? They invest a lot of time in that culture. You will see as soon as you establish your core values and mission statement, you get everybody working towards on the same goals. Everybody on your team is going to be happy. The Five Dysfunctions of a Team will teach each team member how to hold each team member accountable to their own actions.

This is not about you. If you have to be the disciplinarian on the team, your culture is bad.

So please empower your people to hold each other accountable. Once you have mastered that, your culture will be unbelievable.